Consumer products and services companies operate in exciting and uncertain times. Individual consumer behavior is more pluralistic, fragmenting markets and company offerings. Consumers globally are increasingly consuming services over goods as comfort with the “do-it-for-me” economy takes hold. This trend is paired with companies gaining unprecedented opportunities to understand consumer needs, preferences and behaviors through connected devices and other digital connections. However, this connectivity is not just one way, as consumers, suppliers and retailers are all increasingly sharing information. This sharing creates opportunities for enhanced consumer experience and collaborative value chains, but also for greater cyber vulnerabilities and reputation risk. There are enormous opportunities for leaders that are able to see more deeply into the changing landscape and beyond short-term challenges to position themselves for long-term success.