The media & entertainment industry is facing unprecedented levels of disruption amplified by the recent unforeseen events. Traditional business models in linear and print are facing revenue and profitability challenges. The industry is also shifting gears, pivoting towards digital business models at a rapid pace. Consumers are increasingly streaming content online, participating in online gaming events, and attending events virtually. With the rapidly changing consumer behavior, there is an expectation to evolve faster and transform the entire supply chain from content production and delivery to consumption.